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Wednesday, 09/29/2010 6:55:33 AM

Wednesday, September 29, 2010 6:55:33 AM

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Algae Industry Conference Welcomes OriginOil Expert Services

Veteran team will help algae developers achieve commercial scale
Sep. 29, 2010 (Business Wire) -- OriginOil, Inc. (OOIL), the developer of a breakthrough technology to transform algae, the most promising source of renewable oil, into a true competitor to petroleum, announced that industry attendees welcomed its launch of algae expert services at a recent gathering of the National Algae Association, highlighted in videos posted at originoil.com/NAA2010.

"For the past three years, hundreds of large companies, entrepreneurs, development agencies and investors have asked for our help in launching their algae programs," said OriginOil CEO, Riggs Eckelberry. "With our own products now hitting the market, our veterans in production, processing and commercialization can help this global industry achieve its very real potential to overtake petroleum."

Ken Reynolds, vice president of commercialization, made the presentation, which is available at originoil.com/expertservices2010. Attendees spotlighted in videos at last week's National Algae Association's Algae Commercialization, Research and Business Networking Forum in Houston, TX welcomed the new program.

"Analyzing it ahead of time so you can make informed judgments as to what direction you're going to go to… that makes a lot more sense than doing it by experimentation," said Paul Hoar, president of AgriFuels LLC. "We and our customers are just getting into the algae business right now; I would certainly consider OriginOil for bringing its services to the table."

"There's a recognition by OriginOil that there are certain products and services that the algae industry needs," commented Doug DiLillo, a marketer of industrial bio technology at Pall Corporation (NYSE:PLL). "To take the cumulative knowledge that the company and its members have, and then to use that knowledge to help guide those in the industry that have projects, is a very worthwhile way to position the company."

OriginOil has quietly added new executives to handle the new business, including Reynolds, with over twenty years' experience in strategy, competitive analysis and product marketing, and Jose Sanchez, vice president of growth and production, an industry-recognized algaeculturist and large-scale algae systems manager. Other team members, including OriginOil CTO Brian Goodall PhD and Consulting Scientist Vikram Pattarkine PhD, will add their expertise as prescribed.

The services will range from initial feasibility studies, through full launch planning, to commercialization help for existing algae players. Typically they will be delivered on a flat-price model. The Expert Services unit is strictly vendor-neutral.

"Algae production is incredibly diverse and requires a variety of multi-vendor solutions," said Jose Sanchez, vice president of growth and production. "I have the clear mandate from management to prescribe what our clients will need, whether it is an OriginOil technology or not."

"Our vendor-neutral policy will help us develop marketing opportunities for our customers," added Reynolds. "This is where our work gets super-exciting, as we help grow a global industry by connecting all of its players".

About OriginOil, Inc.

OriginOil, Inc. is developing a breakthrough technology that will transform algae, the most promising source of renewable oil, into a true competitor to petroleum. Much of the world's oil and gas is made up of ancient algae deposits. Today, our technology will produce "new oil" from algae, through a cost-effective, high-speed manufacturing process. This endless supply of new oil can be used for many products, such as diesel, gasoline, jet fuel, plastics and solvents, without the global warming effects of petroleum. Other oil-producing feedstock, such as corn and sugarcane, often destroy vital farmlands and rainforests, disrupt global food supplies and create new environmental problems. Our unique technology, based on algae, is targeted at fundamentally changing our source of oil without disrupting the environment or food supplies. To learn more about OriginOil™, please visit our website at www.originoil.com.

Safe Harbor Statement

Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein, and while expected, there is no guarantee that we will attain the aforementioned anticipated developmental milestones. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.

Abstract/Short Description

OriginOil announces expert services at National Algae Association conference, to help algae developers achieve commercial scale.

Keyword List

agrifuels, algae oil, algae commercial scale, brian goodall, jose sanchez, ken reynolds, national algae association, pall corporation, renewable oil, riggs eckelberry, originoil, originoil expert services, ooil




Press Contact

Beckerman PR

Laura Finlayson, 201-465-8007

lfinlayson@beckermanpr.com

or

Investor Relations Contact

OriginOil, Inc.

Tom Becker

Toll-free: 877-999-OOIL(6645) Ext. 641

International: +1-323-939-6645 Ext. 641

Fax: 323-315-2301

ir@originoil.com

www.originoil.com






Source: Business Wire (September 29, 2010 - 5:05 AM EDT)

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