This is a very important part in the big PR!!! What this means is this 1 hotel will bring in about $4-5MM in a 5 year period, or about $1MM a year.IMO
"It is important to recognize, in this new revenue generating paradigm for the hotel and hospitality industry, the amount of the contract is only a part of the total revenue expected to be generated. Advertising revenues will generate a second revenue stream that is expected to currently yield additional revenues of two to three times that of the price of the contract.
"Moreover, upon completion of Tivus' network operations center, this second revenue stream is conservatively expected to yield revenues of more than five to six times that of the original contract price. Specific revenue sharing numbers are proprietary, and have been withheld for competitive reasons.
TIVU
The truth shall set you free!