Heathrow Nat. Food and Bev Inc. (fka HRNF)

[GuruTrader]

Heathrow Natural Food & Beverage, Inc. Announces First Week Test Sales Results at General Nutrition Center

LAKE MARY, FL, Sep 28, 2010 (MARKETWIRE via COMTEX) -- Heathrow Natural Food & Beverage, Inc. (PINKSHEETS: HRNF) is pleased to announce its first week test sales at GNC were far better than expected. For the week of 9/8 to 9/15 -- GNC sold 72 units of Resveratrol Plus & 60 units of ACAI Plus, for a total of 132 units over eleven stores. Extrapolated over 4,000 stores would equate to 48,000 units per week or 2.5 million units per year. This would generate $72,000 per week or $3.8 Million of gross revenue per year. Sales results are provided weekly to the company directly from GNC's Pay on Scan system.
"We are very excited about the initial sales results and fully expect those numbers to increase each week as customer word of mouth spreads. With no promotion by either the company or GNC and the eleven store locations being confidential during the test, the first week results fare exceeded our expectations. As the products roll out after the test period (6 weeks) we should see the sales results double as a direct result of marketing promotions by both GNC and the company. Additionally, the initial sales results confirm that consumers are increasingly health conscious and looking for new and effective Super Food products. Heathrow Natural Food & Beverage, Inc. is in a perfect position to deliver just that," said Michael Pagnano, CEO Heathrow Natural Food & Beverage, Inc.

About Heathrow Natural Food & Beverage, Inc.: www.heathrownfb.com

Heathrow Natural Food & Beverage, Inc. (HNFB) is the producer of the Heathrow Natural Super Food Brand which includes, ACAI Plus Chewing Gum, Resveratrol Plus Chewing Gum and Maqui Plus Chewing Gum. HNFB is part of the $100 Billion Wellness Industry, which is growing at 10% per year.

Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.



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Heathrow Natural Food & Beverage, Inc.
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SOURCE: Heathrow Natural Food & Beverage, Inc.



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SUBJECT CODE: Food and Beverage:Retailers
Medical and Healthcare:Health and Nutrition
Lifestyle and Leisure:Personal Care/Fitness