Intelligent Living Inc. (fka ILIV)

[My4ntoy]

Here Come the Renegade Equipment Manufacuters

by Ryan Ballengee on Sep 23, 2010 4:22 PM EDT in Playing Golf

Remember Rebel With A Cause? The James Dean film defining a generation of youth who would give lip back to their parents? I don't, though my equivalent might be The Breakfast Club or Fast Times at Ridgemont High. Either way, the theme is the same: the Man can't hold me down.

Feel Golf, a small OEM with annual sales of about $1 million, feels the same way about their, um, Men - the USGA and the R&A. They have decided to continue selling wedges with grooves conforming to old and new specifications until consumer demand runs out for older grooves.

And some of you thought I was crazy when I suggested earlier in the week that the USGA and R&A are effectively powerless to stop companies like Feel from doing this.

The case for Feel Golf is easy. Economics, baby. Sales are up for wedges with grooves that mostly won't be sold after December 31, 2010, so why not shake things up and offer the wedges straight to amateurs? It should help their bottom line.

http://www.waggleroom.com/