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Friday, 09/24/2010 9:45:35 AM

Friday, September 24, 2010 9:45:35 AM

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Trycera Financial Appoints Industry Leader, Michael G. Nathans, as President of Credit Services

Sep. 23, 2010 (Marketwire) --

IRVINE, CA -- (Marketwire) -- 09/23/10 -- Trycera Financial, Inc. (OTCBB: TRYF), a diversified financial services company, today announced that it has appointed alternative credit industry leader, Michael G. Nathans, as President of its Credit Services Division.

Mr. Nathans is widely known in the credit reporting industry and asset-building community as the founder, former Chairman and CEO of Pay Rent, Build Credit, Inc. (PRBC). Five years prior to launching PRBC, Mr. Nathans was a senior manager with PricewaterhouseCoopers in the Washington, DC-based Asset Securitization and Housing Finance Group. As a recognized expert in the credit reporting industry, Mr. Nathans serves as a Senior Fellow and Advisory Board Member at the Policy and Economic Research Council (PERC), a non-profit organization dedicated to finding information solutions for economic development challenges worldwide.

"Joining Trycera Financial represents a wonderful opportunity to help an estimated 120 million under-banked and credit under-served individuals build assets and secure their financial futures in these challenging economic conditions, by getting the credit they deserve for paying traditional but un-reported bills on time," said Mr. Nathans.

Ray Smith, the President and CEO of Trycera Financial, stated: "I have known and admired Michael Nathans for his innovation, thought leadership and development of alternative credit reporting and risk management approaches since he launched Pay Rent, Build Credit, Inc. (PRBC). It is a privilege to have him join Trycera Financial, and to gain the benefit of his expertise and guidance as we expand our customer base and build our credit services division."

ABOUT TRYCERA FINANCIAL, INC.

Trycera Financial, Inc. is a financial services company specializing in the delivery of prepaid card programs, prepaid card program management, alternative credit products and bill payment reporting. The Company also markets a diverse suite of personal financial management solutions and pay as you go services that allow consumers the ability to have recurring and non-traditional payment information such as rent, utilities, insurance and wireless phone service payments reported to national credit reporting agencies. For more information, please visit the Company's web site at www.trycera.com.

FORWARD-LOOKING STATEMENTS

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: with the exception of historical information, the statements set forth above include forward-looking statements that involve risk and uncertainties. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance.

INVESTOR / PRESS / MEDIA CONTACT:

JPA Capital
Investor Relations
Email: Email Contact






Source: Marketwire (September 23, 2010 - 12:41 PM EDT)

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