Clear Channel Adds Insight at Advertising Week 2010
From "Clear Channel Conversation" Panels on the Marketing Value of
New Music Discovery and Community Engagement to Powering Advertising
Week's Dedicated Digital Information Medium - WADV, Clear Channel
Demonstrates its Scale, Multi-Pl
Sep. 23, 2010 (Business Wire) -- Clear Channel Communications, Inc. – whose radio, outdoor and digital platforms connect advertisers and marketers with millions of consumers every day – once again has a leading presence during this year’s Advertising Week – the premiere gathering of North American advertising and media leaders. Here’s a complete guide to how the Company will showcase its insightful executives, popular personalities, support of creative award-winning campaigns and deliver the exclusive go-to news source for all things Advertising Week.
GOLD PARTNER
Clear Channel Communications is proud to support the seventh year of Advertising Week as a Gold Partner.
TOP LINE INSIGHTS
Two Clear Channel hosted “Clear Channel Conversation” panels will reveal ways in which artists and brands are working together with marketers and media owners to create innovative partnerships and consumer experiences that build brand engagement; and how fresh approaches to customer activation, product integration, media innovation and celebrity engagement support communities with positive change while reaping dividends for marketers. A separate panel presented by TargetCast will feature a Clear Channel executive and explore how radio has reinvented itself in the digital age.
Panels: “Clear Channel Conversation”
Times Center Theater • 242 West 41st Street • See Dates/Times below
Tuesday, September 28 • 4:00 p.m.: Even with the explosion of ways that people consume music today, radio remains the primary source for new music discovery. Clear Channel Executive Vice President and President of Global Media Sales John Partilla will hold a discussion with Tony Pace, CMO of SUBWAY®; Stuart McLean, CEO of Content and Company; Tom Biery, Executive Vice President of Promotion and General Manager for Warner Bros. Records; and Clear Channel Radio President of National Advertiser Platforms Charlie Rahilly that will reveal ways in which artists and brands are working together with marketers and media owners to create innovative partnerships and consumer experiences that build brand engagement.
Wednesday, September 29 • 4:00 p.m.: How can marketing measurably address the growing issue of hunger in America? John Partilla moderates a discussion with Wendy MacGregor, CMO of Feeding America; Lisa Mann, Vice President of Kraft Foods Consumer Experiences; Tony Alwin, Senior Vice President of Creative, Marketing & PR at Clear Channel Outdoor; and Joe Puglise, President of Clear Channel Radio New York, about fresh approaches to customer activation, product integration, media innovation and celebrity engagement.
Panel: “Evolution Or Extinction: How Will Print And Radio Make The Transition To Digital?”
Paley Center for Media • 25 West 52nd Street • Wednesday, September 29 • 9:00 - 11:45 a.m.
Presented by TargetCast, in partnership with the Paley Center for Media, this session will explore how traditional media forms, including radio, newspapers and magazines, are reinventing themselves in the digital age. Part III of this session will focus on radio and feature Charlie Rahilly as a panelist.
EXECUTIVE / PERSONALITY APPEARANCES
Radio Mercury Awards
NASDAQ Market Site • 4 Times Square • Monday, September 27 • 4:00 p.m.
Clear Channel Radio famed personality Elvis Duran will join radio's biggest stars and best creative on stage at the Radio Advertising Bureau’s Radio Mercury Awards 2010, sponsored by Clear Channel. As the only major awards competition solely devoted to radio, the Mercury Awards recognize and reward radio commercials and Public Service Announcements (PSA) that embody the essence of what radio does best - connect with listeners. Jim Cook, President of Clear Channel Radio’s Creative Services Group, is set to be among the final round judges.
Opening Night Gala
Minskoff Theatre • 1515 Broadway • Monday, September 27 • 6:00 p.m.
Clear Channel, in partnership with AOL, is sponsoring this VIP event for the second year in a row for invite-only guests. John Partilla will provide opening remarks kicking off Advertising Week and welcoming attendees to the event. Located on the second floor of the Minskoff Theatre, Clear Channel will host a cocktail party, featuring two branded beverages – the “CC Buzz” and the “CC Chill.”
4A’s O’Toole Awards
Best Buy Theater • 1515 Broadway • Monday, September 27 • 7:30 p.m.
Clear Channel will present the top four O’Toole Award winners with a total of $1 million in free advertising to enjoy the unparalleled reach, engagement and flexibility of the company’s integrated radio, digital and outdoor platform. Called “the biggest award in advertising,” the O’Tooles recognize an agency’s overall level of creative excellence.
ONE-OF-A-KIND EXPERIENCES
WADV Radio
Heard on iheartradio.com, the iheartradio mobile app & Advertising Week’s Web site • Wednesday, September 22 - Monday, October 4
Starting September 22nd, WADV Radio – powered by Clear Channel Radio's digital platform iheartradio – is back as the official radio station of Advertising Week. WADV correspondents will be on the scene to keep you up-to-date on everything Advertising Week, featuring coverage of the hottest events and exclusive interviews with top executives and industry experts. Roving iheartradio street teams will be on hand to help attendees download the FREE app onto their iPhone, iPod touch, BlackBerry and Android devices.
Clear Channel Lounge
Times Center • 242 West 41st Street • Monday, September 27 - Thursday, September 30
Featuring mobile charging stations, FREE Wi-Fi and special giveaways, the Clear Channel Lounge is the best place to rest your feet, charge iPhone/BlackBerry/Android and have a quick snack in between events!
Battle of the Ad Bands
Highline Ballroom • 431 West 16th Street • Tuesday, September 28 • 8:00 p.m. - 11:00 p.m.
Who will dethrone McCann Erikson's 80's heavy metal band More F***ing Cowbell? Find out at VideoEgg’s Battle of the Ad Bands, presented by Electronic Arts and emceed by a popular Clear Channel Radio personality.
Special Live Performance with the Goo Goo Dolls
P.C. Richard & Son Theater • 32 Avenue of Americas • Thursday, September 30 • 5:30 p.m.
Clear Channel Radio, iheartradio and SUBWAY® are happy to host the Goo Goo Dolls for an invite-only live performance at its intimate performance space in TriBeCa. The American Rock Band from Buffalo, New York recently released its ninth studio album dubbed “Something for the Rest of Us.” The event will also be simulcast live on Clear Channel Spectacolor’s SpectacolorHD digital billboard in the heart of Times Square for onlookers to enjoy.
NEWS ANNOUNCEMENTS
In the weeks leading up to Advertising Week itself, Clear Channel has been breaking exciting marketing news – like Clear Channel Outdoor’s creation of a National Sales Group formed to aid in the planning, buying and implementation of multi-platform and multi-market out-of-home campaigns. Clear Channel Spectacolor launched the first 3D ad campaign in Times Square featuring Honda’s new CR-Z Sport Hybrid coupe. Also, Clear Channel Radio partnered with SUBWAY® and OurStage.com to kick off a new, nationwide campaign and competition dubbed SUBWAY FRESH ARTISTS™, which will give one talented unsigned artist/band the chance to open for the Goo Goo Dolls.
Clear Channel will be making news announcements throughout the week. If you have any questions during Advertising Week, please reach Maggie Duquin Nolan or Sharon Oh at (212) 986-6667 or via e-mail at duquin@braincomm.com or oh@braincomm.com.
About Clear Channel Communications
Clear Channel Communications, Inc. is a global media and entertainment company specializing in mobile and on-demand entertainment and information services for local communities and premiere opportunities for advertisers. Based in San Antonio, Texas, the company's businesses include radio and outdoor displays. More information is available at www.clearchannel.com.
Clear Channel Communications, Inc.
Maggie Duquin Nolan, 212-986-6667
duquin@braincomm.com
or
Sharon Oh, 212-986-6667
oh@braincomm.com
Source: Business Wire (September 23, 2010 - 12:30 PM EDT)
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