Intel Corp (INTC)

[Elmer Phud]

Adam -

Yeah, that sounds like an engineer's quote, and rather naive. The "Intel Inside" marketing campaign and the success of the Pentium brand name are excellent examples of great marketing.

For years Miller Lite beer has been on the market. Recently Michelob introduced Ultra Lite, the "Low Carbohydrate" beer. It's almost identical to Miller Lite but they can't keep it on the shelves.

EP