NeoMedia Technologies, Inc (NEOM)

[Poptech]

Soccer:

If NeoMedia was a campaign manager, like Scanbuy, that would make sense.

NeoMedia is currently an IP provider so there is no profit for them in direct encoding. They can't license direct encoding.

NeoMedia used to be a campaign manager and back then it would have made sense not to lock their offerings into the confines of their patents.

I agree it might be time for them to rethink how they can incorporate direct encoding by adapting their business plan.