Definitely not a bad take. I had the same idea, China and USA think differently. Doesn't mean it can't be successful here but i think China would be more likely to use this.
I think the single biggest key to this concept (anywhere) is to get everyone on board. The way it is structured is not going to happen, at least not now. If it was a fee based system like it is now, even if it had to be a bit more, I would like the idea just a bit more because then everyone would be hooked in, of course, the customers would need to know about it or it wouldn't do squat (unless we I-Hubbers start texting until our thumbs bleed LOL)
Maybe from a marketing perspective, companies won't advertise for us unless they are actually paying for the keyword, there could be a very good reason for the structure we don't quite get.
I am just going to assume Ike and the rest know what they are doing. I don't doubt them on this stock or I wouldn't be invested.