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NHLC to trade on Nasdaq...

Natural Health Trends Corp. to Trade Its Stock on the NASDAQ National Market System
Wednesday February 16, 12:55 pm ET

First Trading Day Expected to be February 22, 2005
'NHLC' to 'BHIP'

DALLAS--(BUSINESS WIRE)--Feb. 16, 2005--Natural Health Trends Corp. (OTCBB:NHLC - News), an international direct-selling company, today announced that it has been approved by The NASDAQ Stock Market for quotation of its common stock on NASDAQ's National Market System under the ticker symbol BHIP. It is expected that the first trading day on NASDAQ NMS will be Tuesday, February 22, 2005.

Mark Woodburn, President of Natural Health Trends Corp., said, "We are very pleased to be able to begin 2005 with a listing on NASDAQ's National Market System. Our current and future shareholders should benefit from the heightened profile that the NASDAQ listing gives to our company and to our stock, and from the greater liquidity we expect from trading on the world's most prestigious electronic trading system. We also hope to attract interest from institutional and other investors in growth companies that are precluded from investing in Bulletin Board quoted securities. NASDAQ's approval of our listing application is a tribute to the hard work and dedication of a great many people who have put so much into building Natural Health Trends Corp. into the successful multi-national organization it is today."

Woodburn also said, "In addition to expanding our range of operations, we are constantly developing new and revolutionary products for our distributors. Our strategic plan calls for deepening existing markets as well as broadening our global reach. With that in mind, we intend to unveil several new products in the coming months. For these reasons we have chosen the stock symbol BHIP. By definition "hip" means keenly aware of or knowledgeable about the latest trends or developments. I cannot think of a better definition of what this company stands for, and the type of products that we plan to introduce in the years ahead."

He added, "Over the last couple of years, Natural Health Trends Corp. is one of the fastest growing direct-selling companies in the world, growing to approximately $63 million in revenues for the year 2003 and $97 million in revenues for the first nine months of 2004. We have approximately 100,000 active distributors in over 30 countries worldwide and have appointed management teams that will help us in the near future enter the Mexican and Japanese markets, the world's 4th and 2nd largest direct-selling markets, respectively. We expect to grow considerably during 2005 and anticipate doing business in five of the top 10 direct-selling markets in the world by the end of this year. The proceeds from our $17 million private placement last fall, along with the recent expansion of our senior executive team, should help us fund and manage our growth prospects."

Woodburn concluded, "Our NASDAQ listing is a major milestone in the early development of Natural Health Trends Corp., but we like to think of it as another tool to help our company grow, to support our distributors and their customers, and to add value for our shareholders. While it is certainly an important accomplishment, executing our business plan is now our sole focus."

Natural Health Trends Corp. is an international direct-selling company operating in more than 30 markets throughout Asia Pacific, North America and Eastern Europe. The Company markets premium quality personal care products under the Lexxus brand and markets its nutritional supplement products under the Kaire brand. Additional information can be found on the Company's website, and management encourages interested parties to register for updated corporate information via e-mail on the Company's homepage, www.naturalhealthtrendscorp.com.