ymbk- Think about the beginning of beta testing from the vantage point of a hospital CEO. Your hospital has agreed to participate in what MAY be a medical breakthrough. You've only heard about AsepticSure fairly recently, you've seen their lab data, and it does look good - but you're now putting your professional reputation on the line.
What happens if it takes a day or two to get the protocols down perfectly? What happens if some journalist who has heard that ozone is quackery hears that Hospital XYZ is starting beta testing with an ozone-based system, and starts poking around with probing questions?
If I were that CEO, I'd say to Mr. Marshall and Drs. Shannon and Zoutman, "You know, I'm impressed by what you've done, I'm willing to go ahead, but let's wait until we have some initial results before we knock everybody's socks off with blockbuster news."
In the real world, I think this much more likely to be the scenario.