Cascadia Investments (CDIV)

[roadie]

re: PR Sep 15 new related info:

"Apple's iPhone, iPad, and iPod Touch have surpassed Sony PSP as a gaming platform in the United States and have almost caught up with Nintendo's DS," James Fudge reports for GamePro.

"According to a survey from the International Gamers Survey 2010 from market research and consulting firm Newzoo, 77 million Americans play games on mobile phones and portable devices," Fudge reports. "Of those, 40.1 million use the iPhone, iPod Touch, or iPad. The platform of choice for 41.0 million ages 10 and up is the Nintendo DS and DSi."

iPad users play games at least three days a week, compared to 50 percent on the DS, DSi, iPhone and iPod Touch. Players willing to spend money on games is highest on Nintendo devices (67 percent) and PSP (66 percent) compared to iPod Touch / iPhone (45 percent) and iPad (32 percent)."

The chasm between Nintendo and Apple gamers is larger in key European markets, compared to the U.S., according to the survey data :
• UK: 8 million Apple platform gamers, 13 million DS/DSi gamers, 4.5 million PSP gamers.
• Germany: 7 million Apple platform gamers, 10 million DS/DSi gamers, 2.5 million PSP gamers
• France: 5.5 million Apple platform gamers, 12.5 million DS/DSi gamers, 4 million PSP gamers
• Netherlands: 0.8 million Apple platform gamers, 2.8 million DS/DSi gamers, 0.6 million PSP gamers
• Belgium: 0.6 million Apple platform gamers, 1.5 million DS/DSi gamers, 0.5 million PSP gamers

MacDailyNews Note: iOS devices are released first in the U.S., so staggered launches may be affecting the quoted numbers. For example, the first iPad models (Wi-Fi-only) launched on April 3 in the U.S., but not until May 28th in UK, Germany, and France (also in Australia, Canada, Italy, Japan, Spain, and Switzerland). iPad arrived in Netherlands and Belgium on July 23rd (also in Austria, Hong Kong, Ireland, Luxembourg, Mexico, New Zealand and Singapore). iPhone 4 debuted in the US, UK, Germany, and France on June 24th (also in Japan), but not in Netherlands and Belgium (also in Australia, Austria, Canada, Denmark, Finland, Hong Kong, Ireland, Italy, Luxembourg, Norway, New Zealand, Singapore, Spain, Sweden and Switzerland) until more than a month later on July 30th. Newzoo's surveys were been performed in the US, UK, Germany, France, the Netherlands and Belgium simultaneously in all six countries in June 2010. (The surveys involved more than 10,000 "invitation-only" respondents from national panels representative of the total online population of 10 years and older.) More info via Newzoo here.

source: http://macdailynews.com/index.php/weblog/comments/26699/