MMRGlobal, Inc. (fka MMRF)

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New MMR BLOG

The More You Put Into the Universe the More You Get Back
Posted by MyMedicalRecords | Filed under Personal Health

Sometimes as I go through my very busy 18 hour (average) days I forget what life is about. I become immersed in the happenings of business, MMR’s responsibilities to its customers and shareholders and, most important, what the outcome is of all the energy we expend.

When I was very young (we’re talking 11) I was fortunate enough to meet a man named “Mel” who told me to always remember “the more you put into the universe the more you get back.”

At 11, I am not sure I really got the message, but throughout my years I realize more than ever how accurate and influential that statement was to my life. In my 20s, I became President of an advertising and sales promotion agency. And we somehow began to specialize in cause-related marketing.

As many of you know, cause-related marketing, simply put, means giving a portion of the revenue from an ad or promotion campaign to charity. As a result, we became one of the largest sales promotion agencies in the United States. Ultimately, we were absorbed into the Saatchi & Saatchi empire and had caused substantially more than ten million dollars to go to charity from our clients. These organizations included Special Olympics, UNICEF, the Muscular Dystrophy Association and numerous others.

Shortly thereafter, with SmarTalk’s market cap at times in excess of one billion dollars, I retired into philanthropy. As a result, The RHL Foundation Trust contributed additional millions of dollars to organizations like DARE America, the California Science Center (where the Robert H. Lorsch Family Pavilion is the gateway to the museum), The Thalians Mental Health Organization, Wildlife WayStation (

), Muscular Dystrophy and numerous other great organizations.

Earlier this week, I received an email from an MMRF shareholder and, more importantly, former Favrille Phase II trial participant who reminded me of why I am working these 18 hour days.

As a shareholder they find the recent press announcements pertaining to the Company’s biotech assets “interesting.” However, as a Favrille clinical trial participant, they asked that I continue to think about the real value of MMRGlobal’s biotech assets…..namely, to help save lives and find a cure.

This particular person was a participant in the Favrille Phase II trials. Apparently, they are now seven years disease free. What they do not know is that I am also a cancer survivor of eleven years.

After my first call from Dr. Levy it became clear that there could be significant value in the Favrille intellectual property and biotech assets beyond the Anti-CD20 Antibodies. As a CEO it became incumbent upon me to make sure I did what reasonably could be done with the assets for the benefit of shareholders who have invested more than 140 million dollars. However, as important is my understanding and awareness that these assets also have the ability to help find more effective treatments and even a cure for a very dreaded disease.

So as we push forward on this scientific journey in the world of biotech I want MMRF followers to know that we are actively pursuing opportunities for both patients and shareholders to be a part of finding the keys to one or more cures somewhere in the 140 million dollars of research done by Favrille. One of the key drivers that keeps me going is to make sure that the experience of the person who sent me the email goes toward helping save thousands of lives for generations to come.

All MMRGlobal products and services have the potential to save lives and reduce medical costs and based upon the information given to me and the conversations I have had regarding the Company’s Biotech Portfolio make me believe that MMRGlobal will also somehow someday be a factor in the fight to cure cancer. That is why I continue to work as hard as I do, hence the statement, “the more we put into the universe the more we all get back.”

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor Los Angeles, CA 90010, Phone [phone]
www.mymedicalrecords.com. www.mmrvideos.com, www.mmrmdvideos.com
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