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Wednesday, 09/15/2010 9:30:02 AM

Wednesday, September 15, 2010 9:30:02 AM

Post# of 30565
NEWS!!


DANVILLE, Calif., Sep 15, 2010 (GlobeNewswire via COMTEX) -- S3 Investment
Company, Inc. (Pink Sheets:SIVC) tod ay announced that its Board of Directors has
approved a plan to repurchase up to 500,000,000 shares of its common stock in
the open market. The company is undertaking the buyback plan as a result of its
belief that its common stock is undervalued at its current trading price.

"S3 has a strong business operating in China and expanding into other areas of
Asia, and we believe that the company's current value and long-term potential is
not reflected in its current common stock trading price," said S3 Investment
Company Chairman and CEO Jim Bickel. "The repurchase plan is expected to address
the value issue, as well as reflecting the confidence that management has in the
company and its future prospects."

"S3's wholly owned Redwood Capital subsidiary assists private Chinese companies
in accessing the North American capital markets by achieving reverse merger and
financing transactions. Redwood Capital has closed multiple reverse merger and
financing transactions, for which it has been compensated in the common stock of
its client companies; has several current clients in China and Mongolia; and is
expanding its operations with additional client signings and other
diversification into related business channels.

"Redwood Capital recently opened an office in Ulaanbaatar, Mongolia, which is
expected to allow the company to work more closely with clients that operate in
the Mongolia market as well as to explore additional emerging opportunities in
the country. Additional Asia office locations are also under consideration. The
outlook for Redwood Capital has never been better, so management felt that this
is the time to implement a buyback program," added Mr. Bickel.

To sign up to receive information by email directly from S3 Investment Company
when new press releases, investor newsletters, SEC filings or other information
is disclosed, please visit http://www.s3in vestments.com/investors/.

About S3 Investment Company, Inc.

S3 Investment Company, Inc. (http://www.s3investments.com) and its Redwood Group
International subsidiary are focused on facilitating the success of two
subsidiaries operating in the China market. Redwood Capital, Inc. assists
private Chinese companies in accessing the North American capital markets by
utilizing a network of investment banking relationships to achieve reverse
merger transactions. For more information, please visit
http://www.redwoodcapinc.com. Redwood Medical, Inc. assists companies seeking to
import and distribute Western medical technologies and products into the China
market.

Any statements contained herein related to future events are forward-looking
statements and are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Readers are cautioned not to place
undue reliance on forward-looking statem ents. S3 Investment Company, Inc.
undertakes no obligation to update any such statements to reflect actual events.

This news release was distributed by GlobeNewswire, www.globenewswire.com

SOURCE: S3 Investment Company, Inc.


By Staff

CONTACT: CONTACT: For S3 Investment Company

Gemini Financial Communications, Inc.

951-200-4107

investors@s3investments.com




(C) Copyright 2010 GlobeNewswire, Inc. All rights reserved.

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INDUSTRY KEYWORD: Business Services

SUBJECT CODE: ; CORPORATE

Company Announcement