Monday, September 13, 2010 11:54:54 AM
This doesn't involve a clearinghouse like Neustar. Cimbal acts as a broker between the customer and credit card processor. The interesting twist is the broker would normally be between the retailer and credit card processor.
Downside is this is a slow process that is dependent on a communication link that retailers don't control. IT will have an issue with that.
Could work with the right retailer but I don't see if for high volume like grocery, pharmacy or big box.
“It ain’t so much the things we don’t know that get us into trouble. It’s the things we know that just ain’t so.” Henry Wheeler Shaw
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