EQLabs PRs 9/8+9/9: Marketing Deal + Large Purchase Order
EQ Labs Receives Offer for Marketing Collaboration Which Places EQ Energy Drink in Front of Up to 4 Million Consumers Per Month
EQ Labs (Pink Sheets:EQLB) announced today that it has received an offer to be placed in a digital advertising network. The media screens that display the network are strategically situated throughout 108 stores and as result of this new collaboration, the EQ brand will be prominently displayed on 480 media screens in one of the larger c-store (convenience stores) proprietors in the Western part of the United States. EQ Labs believes that this marketing collaboration will be implemented along with a sales order in which product will be placed in 108 stores in less than 30 days.
Point of purchase advertising (POP) is an advertising medium that utilizes a display to catch a shopper's eye at the point of purchase. There are various types of point of purchase displays including floor stand displays, media screens and others. As a result of EQ Labs participation in the digital network, EQ Energy Drink will be displayed on over 400 screens daily and can potentially reach up to 4 million consumers per month.
Mo Owens, Chief Executive Officer of EQ Labs commented, "We are very excited about this opportunity. C-stores are an extremely important component of our overall sales opportunity. The c-store retail opportunity has launched some of the more recognizable energy drink brands in the world today and we believe it will be very important for our brand as sales continue to accelerate."
EQ Labs Inks Agreement for Large Purchase Order to Place EQ Energy Drink in Major Convenience Store Chain
EQ Labs, Inc. announced today that it closed a deal with Terrible Herbst Corporation to place EQ Energy Drink in 108 Terrible Herbst convenience stores effective immediately. As a result of this closing, EQ Labs expects to receive a large commercial order for its energy drink to stock all 108 Terrible Herbst stores within the next 30 days.
Terrible Herbst Corporation owns and operates gas stations and convenience stores in Nevada, California, Utah and Arizona. It also engages in operating car wash facilities, casinos, hotels, parks, slot routes, and motor sports, as well as in car lube and detail operations. The company was founded in 1937 and is based in Las Vegas, Nevada.
Many of the Terrible Herbst convenience stores are located in Chevron gas stations with point of purchase advertising displays. As a result of the closing of this deal with Terrible Herbst, EQ Labs will also receive point of purchase advertising at over 100 stores.
Mo Owens, Chief Executive Officer of EQ Labs, stated, "This order is confirmation of the popularity of EQ. We have spent a lot of time and energy building our brand. This order provides the economic benefit of a large order. In addition, the advertising opportunity and the desired location of many of Terrible Herbst's locations will place our product line in front of millions of potential customers. "
Owens added, "This deal would not be possible without the help of Mark Walters and Rio Valentino. Mark Walters, Director of Merchandising and Sales for Terrible Herbst is an expert in the sales and merchandising business. We are also consummating a relationship with a major distributor as a result of Mark's extensive relationships. I also can't forget Rio Valentino, our Vice President of Sales. Rio's persistence and skills is one of the biggest reasons why are sales are beginning to accelerate and we hope to make many more announcements like this one over the near future. This is a very big moment for our company."
