NeoMedia Technologies, Inc (NEOM)

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Trying To Get The Mobile Signal At Retail
by Steve Smith, 3 hours ago


http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=135303

...Best Buy is engaged in a major mobile push. The app has a QR code reader that works with the icons that now sit on the shelf next to most items I saw in the store this weekend. Large standups throughout the store explain what the funny-looking badges are on most items.

The coolest functionality of the iPhone app is its product comparison tools. You snap multiple products in a category and the app arranges their specs in parallel so you can scroll through point-by-point comparisons. And Best Buy has been building its database of online reviews, so you get rich user-gen content....