Bravada International Ltd (BRAV)

[Pandora]

Danny finally has a business model that he can focus on. He does not have to worry about a bunch of different ventures, just creating exposure for Bravada and developing and executing a business plan.

We do not need TLK Fusion anymore. They served their purpose and helped put Bravada on the map with Kim Kardashian. We now have the Mel B relationship. She is the creative director and will be promoting Bravada line on the upcoming reality show episodes.

We do not need the Kaos store right now. I could only imagine the rent and the construction costs to put that store together. I would much rather putting that money in more Bravada stores. We will have much more control of this money and developing the franchise model. Besides the KK store was not a core competency of Bravada. Running a store that is not ours? This did not make sense to me.

Danny has found products that will sell. This is the one of the hardest items to find in business. We now just need exposure and the company will grow.

I still believe the rest of the year will be great for Bravada. I was more concerned earlier when I could not follow what Danny was going to jump to next. Now that we have a Brand, store, upcoming TV exposure(both Spin Crowd and Its a Scary World), Mel B endorsement, new stores opening and I am sure DA will have a bunch of additional surprises for us.

I do not see this as a negative PR. He is just giving us the transparency that we asked for.

IMO