Pete you know what is going on with this company at this point. It is the way this market works. Depending on where people bought and how long they have held will always play a huge part in their "valuation" of the company.
Those viewpoints are irrelevant to what is actually going on here. This scam is simple. You have individuals that "loan" the company money. Then the company pays back these "loans" with shares. If you read the filings, you will see that these shares get valued at .0001 more often than not.
Then these people turn and dump their shares on the market for values above .0001. They don't really care how much, they just want to sell them fast. Why? because they know they can just do it again and again and again. Now sooner or later this will become unattractive to these people because getting shares at .0001 when the PPS is barely above that becomes far less enticing or profitable.
What is the next step then? You got it. R/S. The company will continue to try and deflect from the scam by promising all sorts of grand things and keep people looking forward. New spinoffs, huge predictions of sales, new technologies, etc etc.
All the while the share dumping continues. The company never delivers, the people loaning the money get rich, and so do the executives and principals. Sooner or later people catch on, but it usually takes a long time and lots of denial.