Saturday, September 04, 2010 11:44:01 AM
The population of N.Y., Pa., and N.J. is over 40 million people. If five percent of the population tries the tea, at least, once , that will be a good sampling.
If the product launch is successful, the key will be having enough inventory to prevent out of stocks. If the product is accepted by the public, watch out. Wait till next summer, the biggest season for cold beverages.
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