Hall of Fame Beverages, Inc (HFBG)

[Kamaaina]

I agree. LJ is an icon and a brandmaker. I believe that he has done his homework and has backed it up with his own money. This guy is a legend of the game of basketball to both the NBA and NCAA.
His alma mater recently announced him the most successful athlete to even come out of UNLV. He is a beloved Vegas hero. WHY oh WHY would this man put his reputation on the line to be besmirched? Of course he would not... I believe he has vetted his team of supporting players and we will all see the results of what can happen when this man puts his brand on something.
Ask Converse how that worked out for them...they were almost dead until Grandmama breathed some air into their lungs. Look at the success rate he has established and that of the newly appointed members of this team. This company has benched the players that could not bring them a title, and now we are headed for the Hall OF Fame...Peace.