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Thursday, August 26, 2010 2:18:59 PM
Read the below article, it sums up the importance of not reducing marketing efforts in a time of recession. However, I would stongly recommend looking at scholoarly publications with far more credible data and research as opposed to this. You may be able to access EBSCOHOst Web or ProQuest databases through your local library which will yield credible supportive data to counter your argument.
http://www.brandingstrategyinsider.com/2009/04/recession-marketing-success-requires-boldness.html
The only companies that will be hurt by a double dip recession are the ones that don't have nationally or globably marketable products.
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