Just speaking for myself, I register a ticker symbol and link it to the IR phone number, before I call to pitch it. I offer the chance for the company to test it. Sometimes there is no interest immediately, so I take the ticker out of the system. If there is interest I will let them test it until they either tell me no or sign up. Sometimes this can take a while, it's my call. I don't use the phrase "free trial", I say test, but it amounts to the same thing. So, like Voice Keywords, just because a ticker is registered, and connected to an IR number, it doesn't mean they are paying. Now if you get a recorded message, that could be an indication they are paying.
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