China MediaExpress Holdings, Inc. (fka CCME)

[GorillaGorilla]

Interview Q&A Text

(anything in * *s is my opinion)

- Who is typically travelling on the bus
Typically person Travelling High to middle end business people
During the holidays it's Students (not as important)

- Do Chinese travel alot
yes. More economic growth means more travel.

- Travel Time of typical bus journey
Travel 3 - 6 hours

- How many times do they see the advert
Advert 3 time or more during the ride


- This increases retention rate vs TV advert or Internet
Captive audiences increase effectivity of advert

Who advertises
Coke, Pepsi, China Mobile & China Telecom, [Hitachi mentioned at the start]

Idea for the company?
To be effective in advertising we want 3 Elements
1) Captive Environment
2) Audience must have spare time to view
3) *best interpretation* China is large geographic area and you want advertisement that covers this area within it's network.

- Where is growth in next decade
In next 6 months focusing on airport travel buses & tour buses

- High speed trains
Looking at that market

- Another initiative Onboard Magazine
Looking at putting magazines in buses within the network.

- Similarly as people can put ads onto TVs they will be able to put adverts in to the magazines
yes, the adverts will be on a provincial basis and are looking at local businesses to put ads in.


Astronomic Growth
Three factors contributed to growth
1) Robust development of Chinese Economy
2) Focus on Airport travel buses
3) Increase in geographic coverage - added airport travel buses

- Raised Guidance for the full year
As we enter into more market and *interpret* will beat our guidance.

- Exciting time for the company
*looks board* yes

rich