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Re: CheapStox post# 480

Wednesday, 08/25/2010 1:15:29 AM

Wednesday, August 25, 2010 1:15:29 AM

Post# of 13679
Not only are they working with Billabong, but they are also making Eco-friendly wheels for skateboards. Now that may seem like a small detail, but if the wheels are high quality then they are hitting a huge market. Teens in general are being brought into the "Go Green" movement and are becoming a target market for it. I may be generalizing a bit much but a lot of people that enjoy skateboarding and surfing also live alternative lifestyles often associated with recycling and going green. Regardless, it is a big move.