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Natural Health Trends Corp. Launches Lexxus Singapore
Company Continues its Asian Expansion as Product Distribution Grows to 26 Countries
Monday October 14, 8:00 am ET


DALLAS--(BUSINESS WIRE)--Oct. 14, 2002--Natural Health Trends Corp. (OTCBB:NHTC - News) announced it has launched its newest subsidiary, Lexxus Singapore. The Company, which has been expanding globally over the past year and reported revenues of approximately $15,270,000 for the six months ended June 30, 2002 compared to approximately $13,010,000 for the same period last year, is optimistic that the new Singapore-based subsidiary will add immediate revenues for the Company.
The new Singapore corporate office is located at 501 Orchard Road, Wheelock Place and is strategically located in Singapore.

Lexxus Singapore, a subsidiary of Natural Health Trends Corp., is marketing and distributing the Company's popular quality of life Alura(TM) product, among others. Alura(TM) is a patented intimacy creme that helps promote clitoral sensitivity and helps improve the opportunity for women to achieve greater sexual satisfaction.

"We have been greatly encouraged by the strong performance realized with past openings and are confident that the Alura(TM) product will prove to be very successful here as well," said Allen Lim, Managing Director for Lexxus Singapore.

"It has been a very exciting year for Natural Health Trends as we have entered several new markets this year. Singapore is the twenty-sixth country to join our Lexxus family," said Mark Woodburn, President of Natural Health Trends Corp. "Singapore is centrally located in Asia and will be a key component in our record-breaking, global-expansion program," he concluded.

About Natural Health Trends Corp.

Natural Health Trends Corporation is a holding company for two operating subsidiaries, ekaire.com, Inc., which sells nutritional supplements and vitamins and Lexxus International, Inc. Lexxus, started in January 2001, markets and sells quality-of-life products.

Investors looking for information pertaining to Natural Health Trends Corp., or any of its subsidiaries, are encouraged to look up http://www.nhtc.ws on the Internet or by contacting Investor Relations Services, Inc. at 386.409.0200 or on the Internet at http://www.invrel.net. Shareholders are encouraged to register for updated information on the corporation via e-mail at the website.

When used in Form 10-QSB and in future filings by the Company with the Securities and Exchange Commission, the words "will likely result", "the Company expects", "will continue", "is anticipated", "estimated", "projected", "outlook" or similar expressions are intended to identify "forward-looking statements" within the meaning of the Private Securities Litigation Act of 1995. The Company wishes to caution readers not to place undue reliance on such forward-looking statements, each of which speak only as of the date made. Such statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical earnings and those presently anticipated or projected. The Company has no obligation to publicly release the results of any revisions, which may be made to any forward-looking statements to reflect anticipated or unanticipated events or circumstances occurring after the date of such statements.



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Contact:
Natural Health Trends Corp., Dallas
Mark Woodburn, 972/819-2035
or
Investor Relations Services, Inc.
Tom Watkins, 386/409-0200
[e-mail]