Tuesday, August 24, 2010 Qtrax: Another bright new dawn
Every so often, you'll hear a noise coming from over there, and on investigation it turns out it's Qtrax making an announcement. You'll recall they've launched more times than a Cornish lifeboat, without ever having quite properly developing a business.
Having pledged, seriously and honestly, that they'd be under way in January, they're now back, with a new logo which makes them look a little like a 1980s financial services corporation, and a new business model:
“Advertisers are looking for concepts and people that accommodate their needs,” says boss Allan Klepfisz. “Qtrax has a completely new take on generating ad revenues globally. And what we think are really enticing propositions for consumers, that will provide other revenue streams- and impact on piracy.” Apparently, they're now focusing on the "Asia Pacific region". Good luck with that, little guy.
Dont know who the author is but he hits the nail on the head....IMHO
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