Soko Fitness & Spa (fka SOKF)

[DHH]

SOKO "will report financial results for the fourth quarter and fiscal year ended May 31, 2010 on Monday, August 30, 2010, before the start of trading in the U.S.

The Company will host a conference call to discuss the results on Monday, August 30, 2010 at 8:00 a.m. Eastern Time. Interested parties may access the conference call by dialing 1-877-941-2321 in the U.S. and Canada, or 1-480-629-9714 internationally."

http://www.prnewswire.com/news-releases/soko-fitness--spa-group-to-report-fourth-quarter-and-fiscal-year-end-2010-financial-results-on-monday-august-30-2010-101364649.html

Anybody have questions ready for them? We obviously don't have the results yet, but I am wondering if they are going to focus their branding strategy - they currently have at least 6 different brands for only 20 spas/clubs. Just off the top of my head: Daoli Fitness, SOKO Fitness, Yoga Wave, Lea Spa, Legend Spa, Queen Beauty Spa. Their websites are also subpar right now.

These things probably are not an immediate concern, but competitors with strong brands (e.g. Equinox and Japanese operators) have plans to roll into China soon, and SOKO better have a strong brand established by then.