CCME:
1. You are right about the passengers. But, in my model, I have assumed all ad slots are sold, at every moment, CME collect same amount of money for a displayed ad, either to the same viewers or different viewers. Actually, CME mentioned in its 10K, it is better that a viewers could view an ad several times.
2. Agree. My model covered load from 70% to 100%.
3. Agree on this too. Hope that CME can disclose the rates so that one can understand its business better.