MMRGlobal, Inc. (fka MMRF)

[RUBY1100]

New MMR Blog

http://blog.mymedicalrecordsinc.com/

A cloud does not know why it moves in just such a direction and at such a speed, it feels an impulsion….this is the place to go now.
Posted by MyMedicalRecords | Filed under Personal Health

Today is the first day of post filing and it’s off to the races, which to me means business as usual. (If there is such a thing as usual at MMRGlobal).

Starting now visitors to the MyMedicalRecords.com site will be treated to an industry first promotion program entitled “Check-Up” which gives users to our site a $25.00 cash refund after their first Doctor visit as an MMR Member. I believe this is the first time that a product of our type has deployed traditional cash refund sales promotion strategies to market its products and services. So if you do not have an MMR account now would be a great time to set one up.

We promised a series of advertising and promotion programs. The light box concept that serves this offer up was created from the Daytime Emmy Awards program. We served a similar trial offer with great conversions and this is the next step in designing our consumer product site to be in consumers faces with reasons to buy.

Over the next month you will see offers like this featured on many of your favorite travel, health and entertainment related sites. We are also perusing a segment on Personal Health Records in the Emmy Award winning television show “The Doctors”, and looking at numerous other audience placement opportunities (although in Hollywood one never knows where opportunities come from).

A lot of information came out on the Company yesterday and if anyone has any questions I will go do my best to be available should you contact us.

This line from Illusions seemed very appropriate “A cloud does not know why it moves in just such a direction and at such a speed, it feels an impulsion….this is the place to go now”……..

Since I think MMRGlobal is clearly headed in the right direction at the right time. And clearly as more and more people find out about this Company it should be good for all involved.

I hope all of our customers, friends and shareholders will continue to join this very exciting journey with me.

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone [phone]

Bookmark & ShareTags: Bob Lorsch, Electronic Health Record, EMR, Illusions Richard Bach, Kira Reed, MMRGlobal, MMRPro, Mymedicalrecords, PatientView, PHR, Robert Lorsch

Read more | Comments (0) | August 17th, 2010

THE MORE YOU PUT OUT IN THE UNIVERSE THE MORE YOU GET BACK……..
Posted by MyMedicalRecords | Filed under Personal Health

Yesterday an article appeared in OTC Showcase. The article is entitled “MMRGLOBAL CEO WINS 2ND APPEAL WITH USDA; HAS THE USDA GONE ROGUE?” The writer Andrew Klips has been involved daily in the stock market, primarily the small caps, for nearly 15 years teaching young traders market psychology and technical analysis. His articles are published across the web and in industry publications. According to the writer “OTC Showcase is a website designed to bring exposure to small cap companies with ethical business practices and potential.”

The article profiles me and my seven year battle with the USDA which began in an effort to save more than 800 wild and exotic animals located at the Wildlife WayStation (WWS) north of Los Angeles. In my unofficial role as “Best Friend” to the WayStation I helped the non-profit sanctuary, which has rescued and rehabilitated over 70,000 animals since its inception, correct more than 400 violations to come into compliance and regain its State Fish and Game and USDA Licenses. Details of the matter are discussed in the article at http://www.otcshowcase.com/?p=817. By coincidence of timing the most recent USDA decision is within days of the well-publicized USDA firing of Shirley Sherrod.

The case started in 2003 when the USDA filed a complaint against the Wildlife WayStation for code violations. During a meeting at the Los Angeles County Board of Supervisors where I was assisting the Wildlife WayStation on zoning matters, I asked representatives of the USDA what would happen if the WayStation could not cure all the violations. I was told that a large portion of the animal population could be euthanized. I told the representative of the USDA that attended that meeting by phone that was not an acceptable outcome. And I went to work helping the nonprofit organization cure all of the then pending violations which took years. I called on friends, business associates, local law enforcement and celebrities in the Hollywood community.

After the Wildlife WayStation raised and spent millions on compliance and received all necessary permits and licenses from county, state and federal agencies, the USDA filed a lawsuit, apparently with complete disregard for the lives of these animals. As part of the 2nd amended complaint to the lawsuit (in what seemed like a vendetta), I was brought into the case personally. The USDA pursued the organization for seven years in what I would describe as a giant waste of taxpayer money and seven figures of defense costs. In the interim, the Wildlife WayStation still exists today and continues to save the lives of countless animals that otherwise might not be alive.

After a 3 week trial Marc R. Hillson, Chief Administrative Law Judge, stated in his first Decision in the case, “In many ways, the government’s case against Lorsch illustrates the maxim that ‘no good deed goes unpunished.’

Many of you know me through press releases, blogs and bulletin boards however you do not know me personally. So I felt this story gave me an opportunity to share my passion for getting things done and to let you know that I will continue to take that same passion and intensity to everything I do including MMRGlobal and continued philanthropic endeavors. The video link that follows shows some of that passion http://www.youtube.com/watch?v=46tDuo-Q1ds.

I am fortunate to have been the recipient of many awards, including D.A.R.E. America’s “Future of America Award”; the Muscular Dystrophy Association’s “Humanitarian of the Year Award”, the Wildlife Way Station’s “Paws of Fame Humanitarian Award and the prestigious “C” Flag Private Sector Initiative from the White House during the Reagan Administration for raising millions of dollars for the financing of state and local earthquake preparedness education and many others. I attribute my knowledge from earthquake and disaster preparedness to the development of some of the company’s patented emergency features located on MMRGlobal’s www.mymedicalrecords.com website. So I plan on continuing to pour into the universe and believe that as a result much will come back.

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone [phone], Fax [phone]

Bookmark & ShareTags: EHR, EMR, MMRGlobal, MMRPro, Mymedicalrecords, Personal Health Record, PHR, Robert Lorsch, Shirley Sherrod, USDA

Read more | Comments (0) | August 2nd, 2010

Red Eye to Chicago……….
Posted by MyMedicalRecords | Filed under Personal Health

I just finished the first round of meetings after last nights red eye to Chicago. I made it to the hotel at 6:30AM and by the time this gets posted I will be deep in the middle of presenting MMRPro to a hospital representing over 500 doctors.

Tomorrow I will depart Chicago and head off to Kodak headquarters in Rochester to begin plans for an official rebranding of a special MMRGlobal version of Kodak’s ScanStation 520 and CapturePro software being developed exclusively for use with MMRPro.

We are planning on introducing the new MMRPro system later this year where it will be featured as a new Kodak SKU. Ultimately this will make it easier for MMR to distribute its products and services through the Kodak distributor and re-seller channel. We will soon announce the first specific distribution agreement with Kodak’s larger customers and we look forward to continuing our participation with Kodak at trade shows throughout the coming year.
After a busy two days in Rochester I will spend Friday in New York with Chartis. We will continue our efforts to launch our products to Chartis affiliates such as TravelGuard within the US and Canada. These are markets that are not included in our existing worldwide agreement with Chartis. I will say that penetrating the insurance industry is like swimming into the bow of a battleship. However slow and steady, we continue to make progress while plans to brand and translate MyEsafeDepositBox are in the works as part of our existing Chartis International agreement.
Many of you are aware that I have been CEO of Lorsch Creative Network (LCN) which was one of the largest sales promotion agencies in the US. LCN created Information Access Advertising in the 80’s and represented both Airtouch, now Verizon for more than a decade, after which I founded SmarTalk, ultimately retiring to a career of philanthropy until 2005 when MyMedicalRecords was founded.

Starting in the fall and throughout 2011, I plan on leveraging that decade of agency relationships and more than 20 years of friendships to bring our consumer and patented emergency products to cellular handsets everywhere.

And if all this is not enough to keep the team at MMR busy, there continues to be exciting things happening with our biotech assets. Stay tuned…….

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Tel. [phone], Fax [phone]

Bookmark & ShareTags: Bob Lorsch, EMR, Kira Reed, MMR, MMRGlobal, MMRPro, PHR, Robert Lorsch

Read more | Comments (0) | July 27th, 2010

You are never given a wish without being given the power to make it true.
Posted by MyMedicalRecords | Filed under Personal Health

I see from newspaper reports that some 35 million Americans will be going on the road this summer. Americans traditionally do that – usually it’s for well-deserved leisure vacations. But as the CEO of MMRGlobal, a company in the midst of the largest transformation of health care in America’s history, my travels will be less leisure as I spend next week in Chicago, Rochester and New York.

The Company’s management team and I will be in Chicago for the first
on-site presentation of MMRPro to Alexian Health Systems, which could represent the first hospital endorsed introduction of MMRPro.

From Chicago, both the MMRGlobal Management team and Kodak’s management team will meet in Rochester for a full day summit, where we expect to announce a private-label version of MMRPro, (www.MMRMDVideos.com) incorporating a yet to be announced upgraded Version of Capture Pro. This is designed to insure much more involvement from the Kodak dealer and distributor sales organization.

Rich Teich and I will then move on to New York for two tracks of meetings. Rich will meet with the Chartis domestic marketing team and I will meet with Chartis executives on the plans for rolling out international after the summer break. This will be a very exciting trip because none of the Chartis domestic units are part of the Company’s existing agreement.

Then it’s back to Los Angeles where we will spend the last half of the month moving into MMRGlobal’s new corporate office which will take up a full floor in the Mid-Wilshire financial Center of Los Angeles.

At the same time, the Company will launch the new MyESafeDepositBox which can be seen at www.chartisesafe.com. Once that product gets released in August it will begin the deployment of the Chartis brand worldwide.

Yes, it will be hot in Chicago, Rochester and New York City, but not as hot as it will be in Washington, D.C., when congress returns from their annual vacation to tackle the Obama Administration’s massive restructuring of America’s health care. As MMRPro takes off and starts to run itself through the Kodak sales Force, I intend to lay the groundwork with our various advisors so that their representation in our nation’s capitol, can efficiently and quickly respond to questions returning lawmakers may have, or to provide them with additional information they may need during what promises to be a very hot election cycle.

There won’t be much time to settle in to the new offices since preliminary plans are to launch in India this fall while we begin to build out our data center in China. This is an exciting time for MMRGlobal, as government agencies; corporations large and small, physicians, medical groups and hospitals, and consumers become more focused on Electronic and Personal Health Records. You are never given a wish without being given the power to make it true. You may have to work for it, however.

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone [phone]

Bookmark & ShareTags: Bob Lorsch, Chartis, EMR, Googlehealth, Healthvault, Kira Reed, Kodak, MMRGlobal, MMRPro, Obama Care, Personal Health Record, PHR, Verizon