China MediaExpress Holdings, Inc. (fka CCME)

[Drexion2004]

So all we need for the math to work out is for the premium airport-bus segment to charge the same CPM as their competitor VISN does for its regular segment... 26rmb CPM in Beijing, links below:


Here is one source from an analyst report:

http://www.scribd.com/doc/28455512/CCME-Analyst-Report

VISN's CPM in Beijing is 26rmb.

From a more direct source, VISN itself:
http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MzgyMTc4fENoaWxkSUQ9MzgyOTExfFR5cGU9MQ==&t=1

Page 14.

It confirms 26rmb for Beijing CPM. Funny enough, the rate is much much higher for Ningbo, Wuxi, Suzhou, and Nanjing.

-Fernando