No it is NOT big news. Current short interest is low.
07/30/2010 3,682,343 (5.67) 874,762 4.21
07/15/2010 3,903,717 12.12 1,241,203 3.15
and the reason there has been a lot of shorting since august 2009 overall as stated in the buyines.net PR, that i because of the bi weekly financing deal the bcon had in place.
Each two weeks 1.5mln shares were diluted in a deal made in 2009 for about a year.
Those 1.5mln shares were sold (ie shorted) each two weeks, and than covered at the 20% discount level to the avg trading price of 10 days that was agreed upon in the financing deal.
Good for bcon, since they did not have to place tens of millions shares at once.
Good for the finacing company, since they can use the same amount of money each month and make 20% on it.
NOT good for price appreciation at all