I have limited trading acumen, but I don't trust Fridays. Too many folks want to take money off the table in case weekend news hits the stock price while markets are closed.
But you can always buy the hype and double down if it slides far enough. My best research shows ADSY is well on target for 1M subscribers by year's end. Heil's target market is another 30M subscribers in dead-end cable markets. Having invested in rural telecoms, I like the model. Catering to folks with limited choices canbe very lucrative. Ask check-n-go.
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