NEWS
Hannover House Announces the "12 Things About Twelve" Sweepstakes to Drive Consumer Interest in "Twelve" Film
Target Development Group, Inc. (PINKSHEETS: TDGI) -- Consumers and movie goers can win an all expense paid trip to New York City
for a night out with top cast members from the movie "TWELVE" in the "12 Things About Twelve" sweepstakes, announced today by Hannover House
. Consumers will be able to enter the sweepstakes via the film's official website, and answers 12 questions about the movie. A total of five grand prize vacation packages, each good for roundtrip airfare and hotel costs for two persons, will be awarded in the sweepstakes which runs from Wednesday, August 11 through Tuesday, August 31, 2010. The grand prize night on the town is scheduled to occur on Friday, September 10, 2010. No purchase is necessary for entry.
"Twelve" is the acclaimed new thriller from legendary director Joel Schumacher, starring Chace Crawford, Curtis '50-Cent' Jackson, Emma Roberts, Rory Culkin, Emily Meade, Ellen Barkin, Esti Ginzburg, Billy Magnussen, Zoe Kravitz and narrated by Keifer Sutherland. The film opened at 231 theaters in fifty markets across the USA on Friday, August 6.
"We really believe in this film and know that it will catch on with movie goers if given a fair chance," said Hannover House CEO, Eric Parkinson. "Despite generally mixed-to-negative comments from mainstream critics, our youth-oriented target audience consistently gives the film very high marks. It speaks to today's generation, and breaks conventional filmmaking models. While this may be disturbing to traditionalists who like their movies formulaic, 'Twelve' breaks the mold and delivers a powerful message in a completely fresh way. We think that this sweepstakes promotion will spark consumer interest and demand for the film," he concluded.
The Sweepstakes will be promoted by America Online and AOL-Advertising, with a campaign designed to generate more than 10-million impressions. Dozens of other websites will also promote the Sweepstakes and will feature links to the film's official website for entries. Hannover House is also targeting spot-market television ads for this coming week to hit key markets, including New York, Los Angeles, Philadelphia, Washington, DC and Dallas
in support of the ongoing theatrical release of "Twelve." The film's official website is: www.12-TheMovie.com
"Twelve" is the first mainstream theatrical release from Hannover House, and has been launched with an initial campaign of over $1.5-million. The film will benefit from a distribution pact with 20th Century Fox Home Entertainment for the DVD / Blu-ray and Video-On-Demand rights, slated for release to those markets in January, 2011.
Hannover House is the entertainment and media distribution division of Target Development Group, Inc. (PINKSHEETS: TDGI) (Other: www.HannoverHouse.com).
