Monday, August 09, 2010 1:42:54 PM
Getting the Whirlpool brand on the product is a great first step. What you are talking about is a product marketing decision. The last thing Whirlpool needs to do is send a message to the market place just what you are saying. Buy the best product in the world for a couple of grand and oh, for another $25 your room will be quiet. Even bundling it in with the washer and dryer may send a wrong messge. I just recently bought a new front load washer and dryer, and there is no vibration at all in the washing machine. The market the vibe away appeals to, especially in this economic condition, is for piece and quiet for the customer that wants to extend the life of their existing washing machine. A lot of people do not have the money to replace their washer and dryer so for $25 they can experience a better quality of life surrounding in their home and potentially extend the life of their current washer and dryer by reducing the wear and tear of the rock and roll machine.
As green technologies become more acceptible in the market place, ie. the trash bags, I can see Whirlpool and others selling that to their customers to place the lint from the dryer in.
Now Whirlpool can research the needs of their customers. Whirlpool customers have a need to get rid of empty detergent containers and dryer fresheners in the laundry room. I can see a green laundry room that is energy efficient and disposable. Maybe green plastic trash cans from recycled tires for the biodegradable garbage bags to dispose of laundry room trash. Wow.
Need a vision Ivestor for a company like BGNN that is still in the new product lifecycle stage with plenty of time for the company to develop cash cow products. Unfortunately, it appears you only want the steak and do not want to take the time to feed and grow the calf into a USDA Prime Choice grade A steak.
Time and the Creator of it are my friends
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