Avitar, Inc. (AVTI)

[Lone Wolf]

Only 2 stores is actually a plus. If you saturate a retail market with 'high end' fashion, you turn it into a commodity rather than a novelty that can demand higher prices. This is how you market to celebrities and turn a product into 'the thing to have'. Grow it 'grass roots' in the high end market then slowly take it to more 'main stream' outlets.

The best thing us longs can do is probably go out and buy a pair of shoes. When the women's line is released, the men out here can seem like we're 'in the know' and ahead of the trends by buying your lady something from the women's product line. It will help the brand and give you a sense of whether this is something headed for bigger success (the feedback that is). Isn't the saying 'buy into the companies whose products you like'?