Wednesday, August 04, 2010 10:10:51 PM
Nyloxin, of course, has the potential to turn things around.
Cobroxin fizzled, because, as Ida Ho said: XCHO failed to properly plan and execute a complementary plan of ship and advertise.
The big threat to shareholders here, and it's real is any announcement by any chain that they are dropping the product. Competition for shelf space is fierce. Walmart is now overflowing and highlighting new pain killers for $4.00! But competition everywhere is heightened, because people are a little short of cash.
NPHC must rush to market with Nyloxin. It must clarify the various varieties and should borrow money to advertise, heavily. Strike, while the path to success is still relatively clear.
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