Hall of Fame Beverages, Inc (HFBG)

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Issue Date: CSP Daily News, July 30, 2010

Hall of Fame Beverages Names Hendricks New CEO

And former Hip Hop Beverages exec Robinson to become national sales manager

LOS ANGELES -- Hall of Fame Beverages Inc. has announced that Steve Hendricks will become the new CEO. Hendricks has spent 34-years in the beverage industry managing hundreds of sales executives throughout the United States and developing brands as a national sales manager and vice president of companies like Renfield Wine Co, Vintwood International Wine Brokers and Rodney Strong Wine Estates.

Hall of Fame Beverages president Calvin Ross also announced that former Hip Hop Beverages CEO and president James Robinson will become the company's new national sales manager.

Robinson built in Hip Hop Beverages, a small firm, into a company producing $10 million to $20 million in annual sales.

Ross said, "James will be responsible for finalizing our deal with more than 800 7-Eleven store franchisees in California, Arizona and Nevada and heading up efforts to later make this a nationwide deal. He's also closing out a deal with K-Mart to place Grand Ma Ma's Sweet Southern Tea in their stores. James is definitely the right person to develop distribution channels and shelf space with convenience stores and fueling chain stores nationwide and we're thankful he's part of this team."

Robinson said, "We put our product in 38 states and 10 international countries, and I am excited and look forward to working with this team and taking this company to the next level. We don't have to reinvent the wheel here, just change the spokes, and we'll enjoy the same successes."

Also, Louis Restivo will be working very closely with Hall of Fame Beverages acting as a project manager responsible for distribution and marketing. The company will be using Restivo's extensive distribution network and continuing to build upon that network with the company's new additions at CEO and COO.

Hall of Fame Beverages recently announced that Restivo, of winemaker Biago Cru, is working with Ross and former NBA player Larry Johnson to nationally brand, distribute and market the company's products using an extensive national distribution network in the United States and Canada.

Restivo has been in the food and beverage industry since 1961 and has successfully helped to develop multiple brands.

Restivo, Ross and Johnson plan to put the company's products into the mainstream marketplace, the military, airlines, box stores like BJ's Wholesale Club, Costco and Sam's Club, as well as supermarkets and convenience stores across the country.

Ross said, "We will use Louis' relationships and contacts over the years to place our products in extensive locations it would have taken us years and many thousands of dollars to develop."

Hall of Fame Beverages Inc. is a new lifestyle company involved in the creation, manufacture, distribution and marketing of nonalcoholic beverages. Signature brands include Atomic Dogg Super Soda and Grand Ma Ma's Sweet Southern Tea.


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