CCME dividend - Here is my three-step prescription for IR success. Feel free to edit it, couple it to my previous post, and send it to Jacky. If we all do that, maybe he will read it and take note.
1) The company needs to take a step back and determine the amount of payout that they are comfortable with. Maybe it's 1/6 of net income, maybe it's 1/10 of net income. Surely, they can pay something. Ten cents would be fine. That's chump change to them right now. It's not so much the amount but the thought that counts.
2) They need to put out a PR announcing the dividend, offering the cash payment as a small reward for the tremendous growth that the CCME team--the shareholders and the management--have together achieved. They need to emphasize the fact that they are fundamentally committed to their shareholders, and that any success they enjoy as a company, their shareholders will enjoy as well.
3) They need to clarify that this cash dividend, though small in comparison to the company's earnings, is only the inaugural step in a much larger process, the first of many payments that will hopefully grow substantially through the years as the company continues to successfully execute on its effort to become the premiere mobile advertising company in China.
Seriously, THAT is what the market needs right now. It needs to get the warm fuzzy that this is not some pump and dump chi-scam. It needs to see and hear that these guys are for real, that they are on the side of their shareholders before anything.
You put this kind of PR out, and then put actual money where your mouth is, and my bet is that the stock easily breaks through and holds new highs, especially if the Shanghai market environment is supportive.
AI
