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Thursday, July 29, 2010 2:23:08 PM
Let's use Microsoft tags for example. Currently you must have the MS reader and it will only read MS tags. Under the Neustar/Neomedia format, I believe that MS reader will read any code and any reader will read MS Tags. If the tag/code/campaign manager etc. is foriegn to the provider, a fee will be charged for use of the interoperability function provided by Neustar/Neomedia.
At least we have established that the patent application pertaines to mobile barcodes.
Probably a poorly worded example, and may be totally inaccurate, but I would like to hear additional viewpoints/discussion on this topic.
"A man doesn't know what he knows until he knows what he doesn't know"
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