It is always hard to see shares added OP and sometimes we perceive it as a direct attack on our accounts. I think it is important to remember that selling shares can, and I believe will, lead to increased profits in the future. The media campaign that is under way has the potential to touch millions of golfers and give them a direct line to purchase FEEL products. The television commercial will be educational and build brand awareness for FEEL wedges, grips, and etc. If the money raised through selling shares is used to grow the business, I can accept the small amount of leakage. I believe it will be used to create value. I doubt we will see Lee Miller with a new jet and Mr. T starter set :)
P.S. Still holding long