Interesting comment. Those who have done more indept DD than I, please comment and correct me as needed. ATVI has a JV agreement with Johnnie Famous. This implies a sharing of the profits. PPS is rising as a result of the potential and the current share structure...not some individual on a stock board touting the contract. Yes, Johnnie's have been selling before this JV, but the economic climate we are jut now puling out of left the company without needed financing. AVTI filled that gap and deservedly, the stock should rise in response.
Now, for my own perspective and reasons why I continue to accumulate shares. Let's forgo the idea of Johnnie Famous Shoes and this current JV, what AVTI just committed to sounds to me like Angel Investing. If this is the first of future Angel Investing opportunities for AVTI, then the company evolves into something of an 'incubator', which, if successful will blow the current pps out of the water. It brings us back to the old 'risk / reward' equation. If you want little risk, then be comfortable with little reward. That means this is not the right investment for you, but don't go throwing someone under the bus who is willing to take on that level of risk.
BTW- My thoughts on AVTI as an 'incubator' is not based on anything coming from the CEO himself, just an interesting possibility based on this current JV decision. Someone (GT?, Faust?) should inquire about this.
