I am one of those "long" guys that has seen WNBD as a real opportunity that made sense and for years I have waited patiently for things to get moving. And probably like everyone else, I have been amazed at how long it is taking to get momentum. The article that ChargnBull has posted here reminds me that the issue is not so much getting into this account or that account. It is really recognition by the consumer that Winning Colours is a great product and they should be using it. I personally believe the DRTV campaign is vital to the company because it will drive awareness in a way that no other marketing can hope to achieve.
At the meeting this week, I hope Winning Brands is pushing that point home to everyone. That they will mount a successful DRTV campaign that will aid all retailers in their selling of the product.
There has been a great deal of disappointment about the speed at which we are moving and I feel it as much as anyone. But I still have great faith in management and believe we are very fortunate to have Eric running this for us. In my opinion he has been responsible, perceptive and is moving the company in the right direction. But I would urge all of us to think about the DRTV campaign and what can be done to make it work. This is the keystone of the marketing campaign in my opinion. Once it is successfully in place, we will see the type of positive results we all want.
I don't follow the forum here very closely because I am not changing my direction with this company anytime soon. I imagine I am like many of the "longs" on this board that have confidence in the products, company, and management.
Regards To All.
Brolay
