Xenacare Holdings Inc.(fka XCHO)

[geodan]

Link without typo on Ad Campaign

http://www.marketwatch.com/story/xenacare-holdings-announces-upcoming-television-and-radio-campaign-for-over-the-counter-pain-reliever-cobroxin-2010-07-26

The advn link had typo that confused NPHC with Xenacare. The rest of PR links have it right.

Yes SL this is a big deal. It took them a while to finance such a big ad spend, but they have done it. JMHO they expected higher stock price in aftermath of their spectacular 1Q #s which is rational expectation then when stock went the other way it was harder to get the financing on terms they would like. Now that they have the ad campaign just about anyone that watches TV will see multiple Cobroxin ads. Like the national cable TV ad part, FOX, CNN, etc. etc. as that means all the country will see the ads.

Very good and important news.



Cheers