Hannover House Inc (HHSE)

[just-for-fun]

When did this change to ONE LA area theater ?

4 What are the current plans/timeline for Racing Dreams?

Answer: Well, it would be inaccurate to characterize the initial launch of "Racing Dreams" to multiplexes as any form of success. It was not. We focused in on "NASCAR-friendly" markets in the S.E., had heavy support from NASCAR and the racing industry media, had great P.R., great reviews, lots of trailer and poster visibility and heavy newspaper ad support. We spent about $200,000 total to gross an initial weekend of around $20k, which is pretty bad math, in my humble opinion. So we've "regrouped" and refocused the campaign. Next weekend, we open at the IFC Theater in New York City, focusing to an audience that's "documentary friendly" or keen in independent cinema. We think this has a greater likelihood of success than mainstream multiplexes. We're opening July 23 in six theaters in Los Angeles (all "art-or-doc" friendly locations), and have a slate of dates lined up through Landmark calendar houses and digital locations. We decided to cancel the 100+ theater expansion opportunity through ScreenVision as all of the ScreenVision locations are all multiplexes, and we felt that booking the film and doing little business would hurt Hannover's reputation with these key theater chains (we've transferred our ScreenVision support programs to enhance "Twelve" instead). We think there's still a reasonable goal of 100-total locations for "Racing Dreams" by September.