NeoMedia Technologies, Inc (NEOM)

[Poptech]

roadog: You can change direct codes on the fly and you can change Microsoft Tag instantaneously. Obviously, you don't change the barcode itself with either direct or indirect. You simply modify the destination page or set up a redirect to the new content.

In addition, you can adjust the destination page for every scan. If a barcode is scanned in San Diego, the location data is tied to the scan and the results can be specific to San Diego.