We are seeing all sorts of customized caskets, whether it be the licensing sports or university logos on the casket or using nontraditional fabrics, paint techniques and other creative techniques to create something that is meaningful to the person that's being honored
I noticed they have had the Pecious Moments line for years but just got it out
I noticed they had the MLB line for years but just started a "national campaign" ?
They just got the Vatican line dropped in the water
They just got the Candle business "authorized" for the lack of a better term
"Stock price and sales numbers don't lie" (what else would they do?) other than say the stock is low/high and the company is actually selling something?
There has been plenty of time and plenty of exposure for this to catch on. It hasn't
I think it helps to finally have other products TO SELL besides 1 or 2 (having the rights and having a product ready are 2 different fishes)
some marketing of those products might help, which I have discovered from the company they do not do much of at this point (I have seen funeral home advertisments on TV and admit i was a little creeped out so how does EI "market" this?)
note - I am having an issue with this stock - its looks like its the beginning of something "real" - all the banter back and forth seems to focus on the Mathew deal and selling product while most POS boards are focused on who is frontloaded and who is selling
circling as I have bitten off a piece of this last week
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