Price Pivot Point Reversals

[W3Research]

RWRD: impressive Bottom Reversal soon ...

Note:
This Company at the Bottom from .13 in Dec. 2004.


Reward Enterprises' Consumers Choice Unit to Offer Insurance Product Lines With Rates and Installment Payments Not Based on Credit Score

HOUSTON, Tex., Jan 27, 2005 /PRNewswire-FirstCall via COMTEX/ -- Reward Enterprises (OTC Bulletin Board: RWRD), a diversified financial services company specializing in sub-prime consumer lending, announced today that it is working with underwriters for a line of consumer insurance products for homeowners and auto policies. The product line would be underwritten without evaluating a consumer's credit scoring.

President Jeff Fisher commented, "The Company's goal is to market an insurance product line that eliminates underwriting based on credit risk scoring. Most states allow insurance companies to evaluate credit scores to set premium rates for homeowner and auto policies. This policy can drive up rates for consumers whose credit scores place them in the sub-prime category."

Fisher continued, "We feel like this will be a tremendous benefit to our target customers who have lower than average credit scores and as a result can pay as much as 100% more than consumers with higher credit scores for homeowners and auto policies."

Consumers Choice plans to create long-term customer relationships by offering superior service, ancillary products to improve financial status, and debt settlement/credit history file monitoring. Consumers Choice has an aggressive growth plan that could generate total revenues of $30 million within three years of operations and this line of insurance products is an important part of that growth strategy.

About Consumers Choice Financial Services, Inc.

Consumers Choice is a consumer financial services company with operations in consumer debt-acquisition and many facets of sub-prime consumer lending. Based in Houston, Consumers Choice has an aggressive growth and expansion plan that includes a bank charter for issuing credit cards to targeted sub-prime consumers. For more information, visit http://www.consumerschoicefinancialservices.com.

Statements about the company's future expectations, including revenues and earnings and all other statements in this press release other than historical facts are "forward looking statements" within the meaning of section 27A of the Capital Securities Act of 1933, section 21E of the Securities Exchange act of 1934, and as the term defined in the Private Litigation Reform Act of 1995. The Company's actual results could differ materially from expected results. The company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release, the company will appropriately inform the public.

For more information, contact:
OTC Financial Network Reward Enterprises, Inc.
Rick McCaffrey, Investor Relations Vera Ferkashun
781-444-6100 x625 713-937-1117
[e-mail] [e-mail]



SOURCE Consumers Choice Financial Services, Inc.

Rick McCaffrey, Investor Relations of OTC Financial Network, [phone], ext.
625, [e-mail]; or Vera Ferkashun of Reward Enterprises, Inc., 713-937-1117,
[e-mail]