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10 (Update 16) Massive Brands Using QR Codes

http://www.qre8.com/blog/marketing/10-update-16-massive-brands-using-qr-codes

Many people are asking if 2010 will be the year of QR Codes. We think the answer is a resounding "YES!" But you might think we're biased because we live and breathe QR Codes. So please don't take our word for it.

First, take a look at this Google Trends Chart which shows a steady increase in the world’s interest in QR Codes over the past few years. Now take look at the following list of 10 Massive Brands and their current or planned QR Code executions and draw your own conclusion:

1. December 2009 - Google announces that Favorite Places will contain QR Codes

2. January 2010 - GMC uses QR Codes to promote the new Granite vehicle

3. February 2010 - The Detroit Red Wings create a QR Code Game Program

4. February 2010 - The Weather Channel allows viewers to download the Weather Channel Android APP via a QR Code on live television

5. February 2010 - Best Buy uses QR Codes to directly link customers to mobile shopping

6. March 2010 - Ford uses a QR Code in a print ad for the Figo vehicle in an Indian newspaper

7. March 2010 - Chevy places QR Codes on cars during SXSW festival

8. March 2010 - Starbucks uses QR Codes in mobile APPs to allow consumers to pay at cash with a simple scan of a phone

9. March 2010 - Addidas Japan launches the FIFA World Cup 2010 site featuring a QR Code that takes you directly to the mobile version of the site

10. March 2010 - Facebook is about to give 450mil users and brands a QR Code linking to their Profile Page or Fan Page

Have you recently seen other Big Brands using QR Codes? Let us know.

UPDATE JULY 2010:

Even more big brands using QR Codes in North America:

11. April 2010 - Iron Man uses a QR Code in movie posters to promote the sequel.

12. May 2010 - HBO trailer to promote the upcoming season of True Blood.

13. May 2010 - MSG Entertainment launches huge Dinosaur QR Code to promote their "Walking with Dinosaurs" event.

14. June 2010 - The City Of New York blankets Times Square with a huge QR Code.

15. July 2010 - Calvin Klein New York City Billboard to promote Calvin Klein Jeans.

16. July 2010 - The New York Isanders are using QR Codes in ads for contest and promotions.

* Blog Categories:
o marketing,
o qr world,
o strategy