Apple Inc (AAPL)

[LisaAu]

Concerning "the bumper solution" to the iPhone4 reception issue, AAPL could:

A) Give out bumpers to all iPhone4 customers, or,
B) Offer a time limited coupon over the Internet that could, in combo with a receipt for an iPhone4, be exchanged for a bumper.

Option A would likely be more expensive for the company since each customer would receive a bumper, whereas option B would not be taken by all customers and, in addition, could give an impression of how many customers considered they were experiencing a significant reception problem with their iPhone4s.